BP Oil

Discuss and review the two BP Oil ads. Why does BP Oil choose the images/style it does to use in their ads? What is the target audience(s)? Which images stick in your mind and why?

After viewing both adds on the Bp oil, I think the one that stuck on to me the most is the one made with the cartoon babies. It was a very catchy add. It was happy and i believe so that the target audience was teens to young adults.Their add is suppose to stand for
"saving the environment" .Their logo is a flower which represents the living things.Both add were convincing but people are more likely to remember the one that had cough their eyes.What was interesting is that they used cartoon babies to show the BP add. What in understate from the message was that their trying to make the new Young generation go green.In our society today its easy to start following trends. In other words if the young people start to go Green soon everyone will.



In light of the current disaster in the Gulf of Mexico, is BP’s slogan (Beyond Petroleum) and Logo (the flower) appropriate?

Speaking from my thought i do not believe that their slogan and logo is inappropriate. I guess everything came with in bad timing. However i do think maybe because of the type of situation that the gulf of Mexico had it was kind of contradicting. Because the situations happen was that pollution was accruing, sickness were happening and things were not in the "happiest moments" Unlike the slogan was catchy and the logo was a happy logo ,but to each his own.



Consider responsibility; considering that it was BP’s oil rig that burned in the Gulf of Mexico and the resulting oil spilled would have been BP’s profit, do BP and other oil companies deserve to be ridiculed, made fun of, and/or satirized?

Well i always believe that u if must be humiliated the best way is threw humor.Alt ought it was the fault of the BP who had spilled the oil , on the other side they did try their best to clean up the mess they made.Even tho i believe that humor is the best way i don't think any one should be remind about mistakes they have maid, but in other it is only normal because people need to be aware of whats happening around their planet.It is a 50/50 opinionbecause people see it as yeah they deserve all humiliation for what they have done .Others understand the meaning of mistake and would have kept it to a certain extend.